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  • Writer's pictureJay H

How to Make Your Real Estate Listing Stand Out From the Competition on Zillow

Updated: Jun 5, 2023

When you're ready to sell your home, listing it on Zillow is important. Zillow is the leading real estate marketplace, with millions of homes for sale. By listing your home on Zillow, you'll get exposure to buyers actively searching for a new home. In addition, you'll be able to take advantage of Zillow's many features, such as 3D home tours and zestimates. By listing your home on Zillow, you'll increase your chances of finding a buyer willing to pay your asking price.

Hire a Professional Photographer

photography equipment
Hire a Professional Photographer

When you hire a real estate photographer, you can be sure that they will take well-composed photos that capture the feeling of your home. They will also have the equipment and expertise to capture photos in low light or other difficult conditions. In addition, professional photographers typically have access to editing software that can help improve the photos' quality. As a result, hiring a photographer can be an excellent way to ensure that you have high-quality photos that stand out on Zillow.

Stage Your Home for Photo's

When you're getting your home ready to sell, it's important to make a good impression on potential buyers. One way to do this is by staging your home. This means arranging furniture and décor in a way that is pleasing to the eye and functional.

A well-staged home will help buyers see the potential of the space and make them more likely to put in an offer. If you're not sure where to start, consider hiring a professional. They can help you highlight your home's best features and downplay any areas that might be less appealing. With their help, you can ensure that your home looks its best in photos and in person.

Offer a 3D Tour

woman with vr goggles
3D Tour via VR Goggles

A 3D virtual tour is an immersive way to experience a property online. It's like being there in person but without having actually to be there. With a 3D virtual tour, potential buyers can walk through the property at their own pace, getting a feel for the layout and flow. They can also see how the space looks in different lighting conditions, which can be helpful in making a decision. And, of course, they can take their time to examine all the details.

If you're selling a home, offering a 3D virtual tour is a great way to give potential buyers a full and complete picture of the property.

Feature a Buy Now Price

Pricing your home to sell can feel like a game. You need to keep your price low enough that browsers will stop and look yet high enough that you're not undervaluing your property.

That initial price sets the stage for negotiations and determines where you walk away happy with the sale. Pricing is one of the most important aspects of selling your home, and it's worth taking the time to get it right. The right price will attract buyers and help you get the best possible return on your investment. Pricing too high can be a mistake, as it can turn off potential buyers and lead to a longer selling process. Pricing too low can also be a problem, as it may cause you to lose money on the sale.

Ultimately, the right price strikes a balance between these two extremes and reflects the true market value of your home. pricing your home to sell doesn't have to be a daunting task – with careful research and consideration, you can come up with a price that will help you achieve your goals.

Sell The Location

wall art in a city
Sell the location not the home.

The first rule of real estate is location, location, location. And it's no wonder - your home's location is one of the first things buyers want to know. After all, it can be a make-or-break factor in their decision to buy.

Potential buyers will want to know about the surrounding area - Is it a safe neighborhood? Are there good schools nearby? What is the commute like? Answering these questions can be the difference between a quick sale and a long (and frustrating) marketing period.

Including a 360 aerial image can be a great way to show buyers what the location offers from the sky.

Be Transparent and Honest

One of the most important things to remember when listing your home on Zillow is to be honest. This may seem like a no-brainer, but you’d be surprised how many people try to mislead potential buyers by inaccurately representing their home’s features or its condition. Not only will this ultimately hurt your chances of selling your home, but it could also lead to legal trouble. So when in doubt, just be honest about your home’s strengths and weaknesses. It may not always be easy, but honesty is the best policy when it comes to selling your home.

Hire an Agent

agent talking with homeowners
Hire a professional real estate agent.

If you're not experienced and prepared to work, you may want to consider hiring a real estate company to handle the sale for you. While it will likely cost you more in commissions, it will save you time and hassle. Ultimately, only you can decide whether selling your home is worth the effort.

The Most Important Tips

At Jeeves Drones, we’ve helped list and sell properties across Colorado. And we know the market — and we know Zillow. We've met and worked with many of the best and the worst realtors, and we can help point you to a real estate agent that's right for you.

We staff professional photographers and stagers, so you never have to worry about finding them yourself. If you’re ready to sell your home, let’s sit down and chat. Together we create a strategy that gets your home listed and sold.


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