A Significant Change in Real Estate Media: What You Need to Know

CoStar's New Terms of Service

A significant change is underway in the real estate media space. CoStar, the parent company of Matterport, recently updated its terms of service to restrict Matterport 3D virtual tours from being displayed anywhere outside of CoStar-owned platforms. This update has immediate implications for how agents and media providers can share 3D tours across listing sites.

As a result of the policy change, Zillow has removed all Matterport 3D tours from listings on its platform. The restriction also affects third-party property website providers such as Aryeo, which can no longer display embedded Matterport tours on their hosted property sites. Agents who previously used Matterport for their listings may notice that the 3D tours are no longer visible on Zillow or Aryeo property pages.

Implications for Real Estate Professionals

According to Aryeo, the company will continue to support the ability to share Matterport links within listing edit pages and download centers. However, full tour embedding will no longer be available. This means that while Matterport links can still be shared manually, they will not appear directly within the visual presentation of a listing.

This change is a big deal for real estate professionals. Virtual tours have become a vital tool for showcasing properties. Without the ability to embed these tours, agents may find it harder to attract potential buyers. So, what can you do?

Exploring Alternatives

It's time to explore alternative hosting solutions. There are various platforms that can help you showcase your properties effectively. Consider using services that allow for seamless integration of virtual tours into your listings. Staying informed about the evolving compatibility between major listing and media platforms is crucial.

The Shift in Real Estate Technology

This change reflects a broader shift in the real estate technology landscape. Platforms are competing to control media content and data distribution. As a result, agents who rely on 3D virtual tours for marketing should adapt to these changes. Embracing new technologies and strategies will be essential for staying ahead in this competitive market.

Embracing Change

Change can be daunting, but it also presents opportunities. By staying informed and adapting to new tools, you can continue to showcase your properties in the best light. Remember, the goal is to win more listings with standout visual content.

So, let’s embrace this shift together! Keep your eyes peeled for new tools and strategies that can elevate your real estate game.

In conclusion, while the recent updates to Matterport’s terms of service may seem challenging, they also encourage us to innovate. By exploring new platforms and staying informed, we can continue to provide exceptional service to our clients. Let’s face this change with enthusiasm and creativity!